Wednesday, April 2, 2008
I am here to help!
search strategy
DE "SPORTS spectators" and attendance
You will get some scientific studies that ESSR faculty have done in re: to the socio-economic and psycho-social reasons why people attend or do not attend spectator sports.
Also see if any of the articles on "ARENA Football League" or "indoor football" meet your needs. There aren't that many but I do think some of the materials in re: to marketing, attendance, and promotional strategies on minor league baseball, soccer, and minor league hockey can help. let me know if you need more info.
Huntington Heroes
Hi Huntington Heroes group –
just like you suspected, there's nothing on our local club in re: to marketing strategies. BUT I was able to find marketing ideas and strategies for other minor league sports in EBSCO. So I will email several full text items to the email you gave me: facetti@marshall.edu right now.
You might need to speak to Dr. Mak re: any other strategies - meanwhile, I do think you can apply some of the info you will gain from these materials to your project.
Also, I think it's always wise to look at your own community demographics and make comparisons to other municipalities when you review this kind of info. HADCO provides a really excellent snapshot of our town: http://www.hadco.org/profile_business_industry.asp
I have used this when I have compiled papers re: other issues facing our local residents.
Monica